Sorec global Identity and branding
  • SOREC
     
    The Royal Society of Horse Encouragement (Sorec) has chosen to work with Carré Noir to create, design and deploy its new Brand Identity, all of its print, retail, digital communications. and events. Sorec is the Royal Moroccan Institution in charge of all national Haras, Racetracks, Races, Bets, Horse breeding and trainings. Morocco is one of the leading countries in Horse excellency and history. More pictures of my pictures of the Pure Blood here.
     
  • THE SYMBOL
     
    The horse holds an integral part of the Moroccan history. Carré Noir used the Moroccan five branch star
    as a starting point of the symbol. The fifth branch, becoming the Sorec symbol as the horse is within the Moroccan DNA. The symbol was built, based on one of the star's branches, conveying history, authenticity, modernity and movement. The Sorec symbol is dynamic and powerful giving a sense of moving forward at high  speed. 
  • Film: Carré Noir
    Production: Wildbox Productions
    Director: Julien Robbe
Description
The Royal Society of Horse Encouragement (Sorec) has chosen to work with Carré Noir to create, design and deploy its new Brand Identity, all of its print, retail, digital communications. and events. Sorec is the Royal Moroccan Institution in charge of all national Haras, Racetracks, Races, Bets, Horse breeding and trainings. Morocco is one of the leading countries in Horse excellency and history.
Fields
Art Direction, Branding, Creative Direction
Date
2014